Wednesday, December 17, 2008

Tweet this....

For those of you that do not know The Power of Twitter:

Twitter is a micro-blogging service and social network that allows users to post up to 140 characters per Tweet. According a report by Complete there are approximately 3.5 million unique monthly visitors to Twitter (http://siteanalytics.compete.com/twitter.com/?metric=uv). As of March 2008 total Twitter users was 1+million (http://www.techcrunch.com/2008/04/29/end-of-speculation-the-real-twitter-usage-numbers/). Similar to that of text-messaging or instant messaging, questions and answers are updated instanteously allowing followers on Twitter to receive information almost before anyone else knows about it.

Case in point:

While attending a meet-up of The Boston Area Internet Marketing and Advertising Group back in July 2008, guest speaker Zach Hofer-Shall, independent Social Media consultant discussed the use and benefit of corporate blogging. During his lecture he mentioned that he knew about the July 2008 California earthquake seven minutes before it hit the news, because of Twitter.

An article from the 60Second Marketer on September 22, 2008 reported that one of the followers of 60SecondTwitter sent a Tweet alert in regards to a suspicious looking piece of luggage at JFK. She checked on CNN and MSN and had seen no other mention of it at the time. Another 60SecondTwitter follower stated that the Twitter commnity is also ahead of the online versions of the NY Times and MSNBC (http://60secondmarketer.com/blog/2008/09/22/twitter-reports-news-faster-than-cnn-msn-nytimes-msnbc/ ).

Twitter has also helped get an American man out of an Egyptian jail in April 2008.

Twitter has helped build brand loyalty and increase traffic to company websites and blogs. Zappos and Comcast are the top two corporate brands that are most referenced in regards to Twitter success case studies. In the cases of Zappos and Comcast Twitter is used for brand monitoring, customer service, and reputation management.

Tweeters can have their Twitter page ranked using Twitterank, a Page Rank for Twitter uses. It uses ''back references'' to determine how valuable of a ''tweeter'' you are in Twitterverse (http://new.twitterank.com/).

Twitter language and definitions

l Twitter — noun. mirco-blogging site at Twitter.com
l Tweet — verb. act of sending a message via Twitter (one who tweets is a Tweeter)
l Re-tweet — verb. to repost another Tweeters tweet via your own twitter page (Tweeters often re-tweet)
l Tweeters — noun. people who have a Twitter account and Tweet
l Tweeps — noun. people who Tweet
l Twitterverse — noun. The world of Twitter
l Twitterville — noun. Twitter.com community
l Tweople — noun. People who Twitter

No comments: