The paradox of insular language
2 years ago
For effective social media marketing you want to be anywhere** (online) that enables and engages you with your audience.
Social media can increase your web presences, drive traffic to your website, expand brand awareness, generate exposure, and provide SEO benefits.
Social media has no tangible ROI, per se, but it can and does offer:
Humans make mistakes. For instance, when a celebrity is endorsing a product and their image becomes tainted due to a recent arrest or illegal activity the product’s organization usually drops them pretty fast. Personal image can cross contaminated into your professional brand’s equity. Your personal brand should not be your professional brand, unless you’re trying to be famous for having no talent (i.e. Paris Hilton, Kim Kardashian, etc.). If you are trying to position yourself as an expertise in a particular field, that is still your professional brand as a person. You must learn and know how to keep that message consistent when doing so. How you conduct yourself in person should reflect in cyberspace. Although this is a very gray area and many will argue for blending your brands.
For example, if you’ve decided that Facebook is the platform you need to be on to engage with your target audience; create a fan or group page with your company’s brand name and message. Don’t use your personal Facebook page to get your company’s message out there. Keep the focus away from your personal “brand”. Joining the group or becoming a fan of your company’s page is encouraged to drive others to the page. But mixing the two is never a good idea.